Ultimate Google Ads Guide for B2B & B2BC Brands
Trusted by companies all over the world
Our clients have booked calls and won deals from top companies such as:
Growth Framework
Once we know the strategy, goal and KPIs, and have an understanding of the ICP and our budgets, we then decide that Google Ads would be the right channel to grow leads and revenue.
Google Ads Framework
The team at B2B Campaign Agency has developed its own framework after working with 100+ B2B companies.
The framework consists of the optimal account structure for B2B advertisers to maximize leads across paid search, Display, Discovery and YouTube.
In this guide, we will only cover paid search.
Paid Search
Paid search works great for B2B & B2BC advertisers where it has a clear need/intent for your services, an example can be local service businesses such as plumbing, pest control and construction.
Brand
It is very important to show up when users are searching for your brand but most advertisers don’t and it is especially important when you work in a niche with high competition.
Non-Brand
You would need to create specific campaigns based on the services you provide. It might be split by categories such as location, price and value to your business.
Competitors
In the B2B world, one of the most common way to generate leads are to appear when people are searching for your competitors’ brand.
Considering hiring us as your Google Ads Agency?
Our Google Ads Process
Our Google Ads consist of a 10-step process.
Testimonials
From 4x to 17x ROAS in 12 months
We have worked with B2B Campaign Agency for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS (Return of Ad Spend) of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels.
Group M White Label Partner
B2B Campaign Agency has been working with GroupM for a couple of years and we are extremely delighted and satisfied with his work. He is efficient and hard-working. With Petter’s work, we have been able to achieve great results and exceeded the clients’ expectations and KPIs. Petter has been involved with national as well as international clients and from his well-structured work and a real passion for digital marketing, GroupM and our clients are very happy with the results and performance.
