THE #1 PAY-FOR-PERFORMANCE MARKETING AGENCY FOR B2B
We're a Global Performance Marketing Agency Where You Pay Per Performance
– But How Does It Really Work?
Get a better understanding of how we work before jumping on a discovery call with us or deciding on use us as your lead generation partner.
Trusted by companies all over the world
Our clients have booked calls and won deals from top companies such as:
Got questions?
Well, we've got
answers
Pay Per Performance
- Established businesses already making consistent sales with a strong offer. If you’re not making over $10K/month in sales, we might not be the right fit for you yet.
- Businesses that can spend at least $10 000/month in ad spend across one of several channels. Anything under $5000/month, we will most likely not take onboard on a pay per performance deal.
- Businesses that can commit to at least 3 months.
Don’t worry, only 10% of the meetings we are having with businesses, we agree on a pay per performance deal. If you don’t qualify after having a discovery call, we will let you know and offer you a retainer for the first quarter so we can see what data that comes in, and after the first 3 months, we can propose a pay per performance deal, if the results look promising.
A pay per performance deal consists of a fixed fee per qualified lead and a percentage of revenue (rev. share). A sales qualified lead might be an appointment for local businesses, a trial for a SaaS business and a demo for a technology company.
Google Ads
Google PPC is best for:
- Established businesses already making consistent sales with a strong offer. If you’re not making over $10K/month in sales, you should use free marketing efforts to achieve product-market fit before scaling with PPC.
- Businesses that can spend at least $1,000/month in Ad spend. Anything under $1,000/month will be too slow to get meaningful data and drive a meaningful volume of conversions.
- Businesses that can commit to at least 3 months.
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns.
All we need is your 10 Google account ID, so we can request access. If you don’t have a Google Ad Account, set one up here. We manage all your ads inside your Google Ads Account, which you own and can access anytime. We’ll also show you how to navigate your Google Ads account.
All strategy and campaign iterations are managed by our in-house, US & UK-based PPC team. Our production team is responsible for campaign setup. They’re a network of highly vetted, trained, and trusted team members who work around the clock and are worldwide. That’s how we keep our prices low and allow for quick campaign setups. We handle everything from keyword, competitor, and offer research to retargeting campaigns. In the initial questionnaire, we ask a series of questions to better understand your business, so we know what to look.
Linkedin Ads
We can take on clients spending $600 on LinkedIn Ads, but we recommend spending at least $1,000/mo to see results with LinkedIn ads. Anything beyond $1,000/mo depends on your target buyer personas and your marketing budget.
A successful B2B sales strategy takes time and running LinkedIn paid ads is no exception. From experience, it takes at least 3 months to see tangible results.
No. However, a paid B2B acquisition strategy takes time to see results, so we recommend our clients stay on for at least 3 months.
Your LinkedIn Ads Strategist looks over your ads account to find ways to optimize your campaign and serves as a resource for you. They’ll help implement bidding strategies, test new creatives, and advise on strategies to get the most out of your ad budget.
Generally, we perform 2-3x tests (copy, offers, targeting, creatives) a month depending on performance, conversion goals, and budget. We don’t test for the sake of changing things up, but use data to make informed decisions.
Meta Ads
We can take on clients spending $600 on Meta Ads, but we recommend spending at least $1,000/mo to see results with Facebook & Instagram ads. Anything beyond $1,000/mo depends on your target buyer personas and your marketing budget.
A successful B2B sales strategy takes time and running LinkedIn paid ads is no exception. From experience, it takes at least 3 months to see tangible results.
No. However, a paid B2B acquisition strategy takes time to see results, so we recommend our clients stay on for at least 3 months.
Your Facebook & Instagram Ads Strategist looks over your ads account to find ways to optimize your campaign and serves as a resource for you. They’ll help implement bidding strategies, test new creatives, and advise on strategies to get the most out of your ad budget.
Generally, we perform 2-3x tests (copy, offers, targeting, creatives) a month depending on performance, conversion goals, and budget. We don’t test for the sake of changing things up, but use data to make informed decisions.
TikTik Ads
We can take on clients spending $600 on Meta Ads, but we recommend spending at least $1,000/mo to see results with Facebook & Instagram ads. Anything beyond $1,000/mo depends on your target buyer personas and your marketing budget.
A successful B2B sales strategy takes time and running TikTok paid ads is no exception. From experience, it takes at least 2 months to see tangible results.
No. However, a paid B2B acquisition strategy takes time to see results, so we recommend our clients stay on for at least 3 months.
Your TikTok Ads Strategist looks over your ads account to find ways to optimize your campaign and serves as a resource for you. They’ll help implement new strategies, test new creatives, and advise on strategies to get the most out of your ad budget.
Generally, we perform 2-3x tests (copy, offers, targeting, creatives) a month depending on performance, conversion goals, and budget. We don’t test for the sake of changing things up, but use data to make informed decisions.
Client Success
Yes, for 100% transparency, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.
We’re fully done for you, so we don’t need much from you beyond our onboarding form and initial feedback on keywords and ad copy. However, businesses that actively communicate with us perform better. For example, your feedback on conversions, lead quality and overall expectations are valuable. Furthermore, the more you hone your offer and the more marketing assets you create, the better campaigns perform.
In the start of our partnership, we will have calls every week or bi-weekly depending. A couple of months in, we are meeting once a month or as we see fit.
We communicate where we see the best fit, we have partners on Slack, Skype, Google Meet and through email. It’s up to you and your team’s performance.
Yes, ideally we would like access to your CRM (Hubspot, Salesforce, Pipedrive etc.), in order to do better performance marketing as well as identifying the quality of the leads coming in and the value we bring because of the business model we are using (charging per lead and revenue we bring in)
Yes, ideally we would need access to your CMS, so we can implement tracking across channels and create new landing pages if need be.
Our Testimonials
From 4x to 17x ROAS in 12 months
We have worked with B2B Campaign Agency for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS (Return of Ad Spend) of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels.
Group M's White Label Partner
B2B Campaign Agency has been working with GroupM for a couple of years and we are extremely delighted and satisfied with his work. He is efficient and hard-working. With Petter’s work we have been able to achieve great results and exceeded the clients’ expectations and KPI’s. Petter has been involved with national as well as international clients and from his well-structured work and real passion for digital marketing, GroupM and our clients are very happy with the results and performance.
