TOP GOOGLE ADS MANAGEMENT AGENCY FOR B2B
We run Google Ads campaigns for B2B brands that predictably convert site visitors into paying customers.
Stop wasting money on agencies who neglect your account and a website that doesn’t convert. Use Google Ads to capture high-intent, qualified traffic from the thousands of people searching for your services every month.
Trusted by companies all over the world
Our clients have booked calls and won deals from top companies such as:
We help businesses grow using Google Ads
We’ll uncover opportunities you can use without ever hiring us.
Why Google Ad campaigns underferform
We’ve audited hundreds of accounts and found that these 4 most common mistakes are why they are not seeing great performance from Google Ads.
Bad campaign structure
Cut keywords and hidden search terms that signal low-intent or unqualified searches. Then, we apply proven campaign organization to ensure Ad Groups, bids and copy maximize results.
Expensive fees
Most agencies overcharge, set campaigns up and hardly touch them after. Our pricing is based on our performance, usually a combo of per qualified lead and rev. share.
Bad landing pages
Google Ads drive traffic, landing pages drive conversions. If your website/landing page doesn’t match search intent or if it’s confusing, people will leave and you’ll waste all your ad spend.
Lazy ongoing optimizations
We constantly optimize ad copy, headlines, keywords and ad groups by proactively cutting and replacing underperforming ad groups and keywords, while diving into advanced data points like impression share, device and geo.
How our Google Ads process works
Fully done-for-you service that will launch your campaign within 10 days of onboarding.
Keyword research, audit & campaign setup
Just fill out a short questionnaire and we’ll begin research and campaign setup.
Ad copy & landing page creation
We’ll show you all the ads, campaign structure and landing page for your approval.
Conversion tracking and reporting
We’ll setup conversion tracking and a custom and transparent metrics dashboard.
Optimize daily & drive leads
We proactively and consistently optimize your account to hit your goals.
Best B2B Case Study
We grew eclincher, the award-winning social media management tool, return on ad spend (ROAS) from 4x to 17x YoY, only running on generic terms (no branded traffic!).
More Case Studies , More proof
International School
Generated $339.348 in value with an spend of $1270, so ROAS of 26720%
Liquidity Provider
Scaled paid search globally; improved the number of leads from PPC by 467% while reducing the cost per lead by 82% QoQ
Global Tax Provider
Increased sign-ups on LinkedIn by 146%, decreased cost per sign-up by 57% with 11% less ad spend QoQ.
The 4 pillars of great Google Ads strategy
We constantly adapt strategies for Google’s algorithm and your competition, while applying proven principles that save you from wasting spend.
Search Terms and Ad Copy
We do extensive upfront keyword research to isolate only the most relevant, cost-efficient bottom of funnel terms. Then we write ad headlines and descriptions that drive high click-through-rates.
Advanced Campaign Structure
First, we organize campaigns, ad groups and keywords using our proven structure, then we get advanced and optimize bidding strategy, impression share, SKAGs, negatives, geo, device and much more.
High-Converting Landing Pages
Landing pages should match what people expect after clicking on your ad, and shouldn’t include much else. For example, we hide your menu in landing pages and make your hero text extremely clear.
Results Tracking
You get a transparent dashboard to see the most important metrics, such as total spend, cost per click, number of con
Pay Per Performance for Google Ads Management
You’ll pay Google directly for ad spend (per click) and then pay B2B Campaign Agency based on our performance.
Starter
Contact Us
Pay Per Lead & Rev. Share
MONTHLY AD SPEND
$500 – $5K
- Complete Setup & Management
- Custom Landing Pages
- Remarketing Campaigns
- Phone Call Campaigns
- Dedicated Campaign Manager
- Reporting Dashboard
- Offline Conversion Tracking
- Remarketing List For Search Ads
- Copy Testing In Ads
- New Keyword Expansions
- Retargeting Improvements
- Single Keyword Ad Groups
- Negative Keyword Additions
Scale
Contact Us
Pay Per Lead & Rev. Share
MONTHLY AD SPEND
$5K – $10K
- Complete Setup & Management
- Custom Landing Pages
- Remarketing Campaigns
- Phone Call Campaigns
- Dedicated Campaign Manager
- Reporting Dashboard
- Offline Conversion Tracking
- Remarketing List For Search Ads
- Copy Testing In Ads
- New Keyword Expansions
- Retargeting Improvements
- Single Keyword Ad Groups
- Negative Keyword Additions
Enterprise
Contact Us
Pay Per Lead & Rev. Share
MONTHLY AD SPEND
$10K – $20K
- Complete Setup & Management
- Custom Landing Pages
- Remarketing Campaigns
- Phone Call Campaigns
- Dedicated Campaign Manager
- Reporting Dashboard
- Offline Conversion Tracking
- Remarketing List For Search Ads
- Copy Testing In Ads
- New Keyword Expansions
- Retargeting Improvements
- Single Keyword Ad Groups
- Negative Keyword Additions
FAQs
Google PPC is best for:
- Established businesses already making consistent sales with a strong offer. If you’re not making over $10K/month in sales, you should use free marketing efforts to achieve product-market fit before scaling with PPC.
- Businesses that can spend at least $1,000/month in Ad spend. Anything under $1,000/month will be too slow to get meaningful data and drive a meaningful volume of conversions.
- Businesses that can commit to at least 3 months.The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns.
All we need is your 10 Google account ID, so we can request access. If you don’t have a Google Ad Account, set one up here. We manage all your ads inside your Google Ads Account, which you own and can access anytime. We’ll also show you how to navigate your Google Ads account.
We’re fully done for you, so we don’t need much from you beyond our onboarding form and initial feedback on keywords and ad copy. However, businesses that actively communicate with us perform better. For example, your feedback on conversions, lead quality and overall expectations are valuable. Furthermore, the more you hone your offer and the more marketing assets you create, the better campaigns perform.
All strategy and campaign iterations are managed by our in-house, US & UK-based PPC team. Our production team is responsible for campaign setup. They’re a network of highly vetted, trained, and trusted team members who work around the clock and are worldwide. That’s how we keep our prices low and allow for quick campaign setups. We handle everything from keyword, competitor, and offer research to retargeting campaigns. In the initial questionnaire, we ask a series of questions to better understand your business, so we know what to look.
Yes, for 100% transparency, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.
The Pay Per Performance Google Ads Agency That Gets Results
See what our clients have to say about our Google Ads services
From 4x to 17x ROAS in 12 months
We have worked with B2B Campaign Agency for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS (Return of Ad Spend) of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels.
Gilad
CEO @ eclincher
Group M White Label Partner
B2B Campaign Agency has been working with GroupM for a couple of years and we are extremely delighted and satisfied with his work. He is efficient and hard-working. With Petter’s work, we have been able to achieve great results and exceeded the client’s expectations and KPIs. Petter has been involved with national as well as international clients and from his well-structured work and real passion for digital marketing, GroupM and our clients are very happy with the results and performance.
Annette
Paid Search Lead, GroupM